ABOUT ME

I’m a writer with experience in advertising, digital, film and television.

I believe that great ideas can come from anywhere in an organisation. As a writer, I’m passionate about using language to help enrich other people’s thinking as well as to articulate my own.

I’ve written for big brands and Government clients, delivering integrated brand and digital campaigns, social content, long-form copy and direct communications. I’ve helped organisations find words to describe who they are, what they care about and what kind of culture they hope to build. I’ve worked with internal teams to connect the dots between strategy and creative. I’ve helped agencies win new business, guided online communities and cracked game mechanics. I’ve also written feature films, TV shows and film reviews.

Happy clients are the most important thing, but I’ve won some awards, too. Work I was involved in has won Cannes Lions, Effies, Axis Awards, AWARD Awards, One Show Awards, NZDM Awards, Young Guns awards, Qantas Film and Television Awards and many more. I was ranked 20th in CampaignBrief Magazine’s Top 100 Australasian Creatives in 2004 and 30th in 2005.

For a full list of awards, work history and references, view my profile on LinkedIn.